Why a blog?
1. For personal acquaintances, relationships and hobby. A person can create a blog about his daily activities, what’s going on with his life as his way of informing his family and friends the things that goes on in his life. Similarly, one may also create a blog just so he can express what he feels about himself, or about a certain subject that is of interest to him.
2. For marketing. Corporations are too, into blogging; if well written and implemented, this kind of blog can be a powerful tool for business communications, forming enthusiasm and anticipation regarding their products and services offered, or utilized as tool within the company, keeping employees up-to-date about company issues and news.
3. Topical. Many blogs are committed to a precise topic, lets say computer hardware or politics. These are often read like magazines.
Why someone else’s software?
A lot of Web designers and creators will scoff at the belief and idea of utilizing the software of someone else. This can be true especially when each software greatly differs from the individual requirements that a client may have. Yet on the other hand, when it refers to a Weblog software, there is no reason for concern in the use of a package that is pre-written, as most packages were developed after years of study; not just knocked together during a couple of days.
In addition, one may study its feature set. For a developer, it may take a lot of time and effort to write and compose from, nothing at all, every individual feature in the Weblog software packages of today. For most people, a blog is there for the main reason that chooses to publish or make known your literature and texts on the Web, so you would like to spend your time more on writing than coding.
If one wishes to start broadcasting on the Web, yet does not have web hosting, one can consider looking into a hosted service, which includes blogger, wordpress, Live Journal, and more.
These services are operated or handled for an individual, so there is no need to concern one about technical upkeep of one’s Weblog; instead, one can concentrate on his blog’s appearance and content. In just minutes, after signing for an account, one can readily start his own blog. Many such services are offered free, such as blogger, wordpress
When one has Web hosting on the other hand, or is eager to buy hosting, in which one feels that the advantage will prevail over the problems of keeping up your own blog connection and installation, then you may want to take into account a package that is self-hosted, which includes Movable Type, Textpattern and WordPress.
Other hosting companies did construct the process of installation easier, permitting installation with just a click from a control panel that is browser-based. It is important that you check with a hosting company so you can view if this function is offered. Similar to hosted services, some self-hosted packages are made available either for free or for a certain fee which is dependent on the type of package that you choose as well as the basis why you are using it.
A lot of people with blogs get disappointed after a few weeks or months when their blog fails to attract thousands of readers. If bloggers followed a few simple blog marketing steps, then they would probably find that there is a willing audience just dying to read about most topics. So what can a blogger do to get noticed? Here are a few blog marketing ideas that should get most blogs getting reasonable traffic in a short space of time.
Blog about a niche: The world doesn’t really need another ‘vanity blog’ about what you had for breakfast. Unless you are a super-model good looking teenage girl who wants to put a lot of photos on your blog, then you are probably going to have a hard time getting noticed. If you already have a vanity blog and are wondering why you are not getting traffic, then you need to know that the vanity blog market is totally saturated. Consider starting or changing your blog to some other topic – an interest or a hobby for example.
Next, you need to start posting to forums. Put the URL of the blog in your forum signature (don’t spam forums saying “look at my blog”). If you just join in the conversation naturally, then people will get curious and you will get a few more readers. If the forum you post in is also to do with a similar topic to your blog then you will probably get repeat readers from it! Try to find the most popular forums in the niche you are writing about. To find them, just go over to Google and search for your niche keyword plus ‘forum’ and you should get a list. Try to find forums with at least a few thousand active members.
Comment on other people’s blogs as much as you can (without spamming). In most cases you can put a link back to your own blog and people do follow these links. It is also good to target blogs that talk about the same subject as you, because then you will get targeted readers who are more likely to continue reading your blog. (Avoid using “comment spam” programs as Google can track this and will penalize you).
Make sure to do trackbacks and pingbacks to other blogs that you have linked to so that they know about you. When people find out that you have talked about them, they will come to see what you said. So will some of their readers. Talking about popular stories from popular blogs may get you more than just a few visitors too.
Most importantly, you need to keep blogging! Nobody will return to a blog that is updated weekly or only occasionally. You need to add more content at least once per day, especially in the early stages of getting your blog noticed. This is hugely important.
Now if you follow these few rules, then you should be well on the way to getting a constant readership for your blog.